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Our biggest competitors are large older successful international corporations owned by diversified parent companies with important stockholders. Chances are the presidents of these companies have never taken the time to call any independent paint retailers to see how things are going
or to find out what they like, or more importantly don't like, about their automatic dispensers. After purchasing a dispenser, those retailers may not even hear from the sales rep who sold them the machines. The next contact the retailers probably have with our competitors is a service call. Nonetheless, their marketing campaigns seem to stress automatic dispensing
"accuracy" and "repeatability." Our competitors have built large profitable service organizations around their equipment's inability to sustain precise calibration/operation over an extended period of time or through continuous production runs. They have no reason to improve their products or guarantee them for years. They would have to explain to their parent companies and stockholders exactly why they would want to eliminate a profitable sector of their organization. If they produce equipment that does not break down or degrade, their automatic dispensers would no longer be cash cow money generators over the lifetime of each machine. The stockholders' interests are in direct conflict with the customers' best interests in a situation like this. CEI's profit center is based on a machine that doesn't break down. We have no conflict with our customers. We believe that if our customers are successful, we will be successful as well. We are an independent company. The buck stops here. If our machine doesn't work, we don't have layers of corporate engineering and management bureaucrats to absorb and disperse any vague accountability. We are accountable. Our machine is the result of working closely with our customers and directly incorporating their requirements into our basic criteria of design. We have not copied or cloned a machine that already exists. We did not create a vending machine for spare parts and service. We proudly created an elegant workhorse that continuously does the job day after day. Paint dealers and distributors have enough problems and challenges to deal with. We are here to make their jobs easier, not more difficult. Our core product is our customer's timely ability to accurately tint paint at the greatest capacity and with as little effort as possible. We believe in our product and we stand by it 100%.
Uniform
standards of colorant measurement and dispensing should be applied
to all levels of paint color development and product distribution.
The color formula measurement/dispensing methods used in paint color
labs or paint production facilities should be the same
measurement/dispensing methods employed by the individual retail
stores. Otherwise the color appearance quality of your final retail
product can never be validly qualified by (or compared to) your
original corporate paint manufacturer's color appearance standards.
Our dispensers precisely, efficiently, and easily help standardize
and fulfill quality measurement and control requirements in all
stages of paint color development, formulation, and final
distribution to the end-users.
Many
states have lemon laws that cover the sale of automobiles. We
believe the same standard of performance should be applied to
automatic tint dispensers. It doesn't make sense to us that our
competitors' equipment self-destructs while doing what they claim
it was designed to do - dispensing colorants. Why should a paint
retailer or distributor be required to annually replace thousands
of dollars worth of dispenser pumps and parts in order to tint
paint? If the same retailer or distributor buys a truck for the
same amount of money, and is forced to spend thousands of dollars
and extended downtime just to keep it running, the lemon law
protects him/her. We believe in our product. Our design is unique. Our market niche is simple: our machines truly work, day after day, year after year. We guarantee it.
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